Let’s Grow Together
Contact us at info@adansonia.com or pr@adansonia.com to start the conversation.
A pioneering investment fund focused on Quick Service Restaurants (QSR),
leveraging real estate expertise to enhance and scale QSR operations. Adansonia
is the latin name of the Baobab tree - known as The Tree of Life. The tree
represents our strength, resilience, longevity, distinction.
By combining strategic investments in service-driven businesses with targeted real estate opportunities,
we
unlock significant value and growth potential for our investors. The Adansonia team combine a
multi-generational
legacy of real estate and QSR success with innovation, creativity and expertise.
With a decade of experience as partners in a nationally recognized NYC-based commercial real estate business, Daniel and Steven Manocherian have personally invested over $100 million in the past two years alone. Daniel is spearheading the development of a 148-unit luxury high-rise on Manhattan's Upper East Side, while Steven is the cofounder of a cutting-edge dessert franchise in collaboration with Burch Creative Capital. Set to launch this summer, the venture has already secured approximately $6.5 million in funding and is poised to make a significant impact in the QSR industry.
Investor and managing partner who has achieved a great success story, overcoming great challenges to become a top executive at Universal Music Group and the largest Black franchise owner in Bojangles history thereafter. Mel has a vast network of powerful supporters, due to his ability to connect with people, empathize with them, and make them feel heard and unique.
Billionaire investor, partner at Goldman Sachs during its IPO, cofounder of Fortress Investment Group, cryptocurrency pioneer, and majority owner of Bojangles. His track record of identifying and capitalizing on emerging opportunities speaks for itself. Known for his bold and visionary investments, particularly in cryptocurrency, Mike embodies innovation and strategic risk-taking. He's quantitative, disciplined, and recognizes emerging opportunities before others do.
An industry veteran with a track record of scaling restaurant brands, Rob played a key role in Applebee's explosive growth from 5 to over 300 locations. He then brought his leadership to Taco Bell, refining his ability to oversee large-scale operations. At Melanbo, Rob led a dramatic turnaround-flipping an EBITDA decline into double-digit growth within two years-proving his ability to drive both strategy and results.
A results-driven financial strategist, Reed has built his career on mastering the complexities of QSR operations and growth. His tenure at Zaxby's gave him firsthand experience as both an operator and a corporate leader, shaping his expertise in financial management and strategic expansion. Now at Melanbo, he partners with Rob to drive profitability, streamline operations, and position the company for long-term success.
Contact us at info@adansonia.com or pr@adansonia.com to start the conversation.